PR professionals are story tellers, and here at LaGuardia Media and Public Relations we feel very fortunate to be telling the story of great things happening in the organizations that influence consumers everyday. Here are a few tools in our back pocket:

• Writing and distributing press releases, media alerts and other penned materials.
• Strategic value messaging
• Relationship building and proactive pitching to the media
• Developing and executing special events for public outreach
• Social Media Influencer placements
• Community and local charitable events involvement
• Grand opening events with media
• Negotiate and plan trade show events

SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes direct traffic/visitors and the purchase of paid placement. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) primarily through paid advertising.

“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

However, due to changing algorithms, stale content and dead links, even a business with high search engine ratings can slip backwards. Understanding the minutiae of Google's algorithms is complicated, but at the heart of each update is the same basic truth: Google wants to provide relevant useful links when they search.

That means its algorithms reward sites that are regularly updated, have a lot of social shares and links from relevant sites (proving usefulness) and have a low bounce rate (the number of users that click away from your site only seconds after arriving).

Google's rules change regularly, so it's important to keep up to date with trends-or hire an expert if you want to make sure you keep a good rank. For many businesses, a high- quality website that ranks highly under the appropriate Google Search terms is the key to being found by the right prospects. At LaGuardia Media and Public Relations our website designers, SEO and SEM experts have proven over and over that they are masters in their field by delivering our clients excellent results.

They will help you choose the right direction for your website, and if SEO or SEM or a combination is right for you. Don't spend money unnecessarily when you can have one of our Internet marketing experts give you an eye opening consultation which will allow you to make the best decision possible for marketing your website.

They will help you choose the right direction for your website, and if SEO or SEM or a combination is right for you. Don't spend money unnecessarily when you can have one of our Internet marketing experts give you an eye opening consultation which will allow you to make the best decision possible for marketing your website.

Trade shows and live events. Event promotion and coordination. Exhibits and graphics. Negotiate booth costs

Print, TV, radio, online, outdoor. Including media planning, buying/negotiation, talent, photography or video.

Interactive sales training workshops guaranteed to increase and improve your closing ratio, boost sales, motivate sales team and strategy for goal setting.

While they go hand-in-hand, they’re not the same thing. At the most basic level, BRANDING is who you are. MARKETING is how you build awareness of your brand.

Branding is your core offerings and values — the things that attract your customers to you. Marketing is the strategy you use to create awareness of those offerings and values.

Branding is what differentiates you from the competition and facilitates the building of trust and loyalty. Branding allows you to develop relationships with your customers, rather than just creating a series of transactions. And that’s very good for any business.