La Guardia Media and Public Relations

focuses on developing and executing strategically targeted press campaigns to brand clients as experts in their particular industry.

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SEO & SEM

SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes direct traffic/visitors and the purchase of paid placement. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) primarily through paid advertising.

“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

However, due to changing algorithms, stale content and dead links, even a business with high search engine ratings can slip backwards. Understanding the minutiae of Google's algorithms is complicated, but at the heart of each update is the same basic truth: Google wants to provide relevant useful links when they search.

That means its algorithms reward sites that are regularly updated, have a lot of social shares and links from relevant sites (proving usefulness) and have a low bounce rate (the number of users that click away from your site only seconds after arriving).

Google's rules change regularly, so it's important to keep up to date with trends-or hire an expert if you want to make sure you keep a good rank. For many businesses, a high- quality website that ranks highly under the appropriate Google Search terms is the key to being found by the right prospects. At LaGuardia Media and Public Relations our website designers, SEO and SEM experts have proven over and over that they are masters in their field by delivering our clients excellent results.

They will help you choose the right direction for your website, and if SEO or SEM or a combination is right for you. Don't spend money unnecessarily when you can have one of our Internet marketing experts give you an eye opening consultation which will allow you to make the best decision possible for marketing your website.

They will help you choose the right direction for your website, and if SEO or SEM or a combination is right for you. Don't spend money unnecessarily when you can have one of our Internet marketing experts give you an eye opening consultation which will allow you to make the best decision possible for marketing your website.

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Address

25 Via Visione, Suite 103, Henderson NV 89011

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+1 518-533-8360

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